E. Rudawska, E. Frąckiewicz, and M. Wiścicka-Fernando, “Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries”, DEM, vol. 4, no. 3, pp. 51–68, Sep. 2024, doi: 10.18559/ebr.2018.3.5.