Małgorzata Słodowa-Hełpa
The aim of the study is to confront the theoretical inspiration for interaction between globalization and localization with possibilities of using the strengths of these relationships at the local level. The inspiration for this was the author's confidence that they are not sufficiently used in comparison to the needs of taking into account in the process of strategic planning and management. In the first part, against the background of the origin, essence and different understanding of glocalization, its relationship with globalization is presented. In the next part of the article, where different faces of contemporary glocalisation are shown, there is a kind of bridge between the layer of the theoretical and practical aspects that are the subject of the third part, which presents good practices in the use of opportunities arising from globalization. In the conclusion, problems requiring further study and research are presented.