Barriers and Opportunities for International Brands in Oman: between a Traditional Market Souk and a Shopping Mall
DOI:
https://doi.org/10.18559/SOEP.2017.2.8Keywords:
Retail trade, Management of retail centre, Shopping centres, Mystery Shopping, Brand, Product brand, Brand imageAbstract
The Sultanate of Oman is an emerging market with a considerably high GDP per capita. Nevertheless the expansion of shopping malls in the Sultanate began only after 2012, giving opportunities for the entrance of many international brands. The paper describes how for many years the entrance of international brands has been hindered by the slow development of retail and the attachment of local people to shopping in traditional souks and small shops. The paper analyses changes in the structure of retail after 1970 and describes the economic, social and cultural reasons behind it. The capital city of Muscat is used for the analysis, being the most important and at the same time a representative center of retail in the country.Downloads
References
Abdelghani, M.I.M., 2013, The Impact of Shopping Malls on Traditional Retail Stores in Muscat. Case Study of Al-Seeb Wilayat, w: Wippel, S. (ed.), Regionalizing Oman: Political, Economic and Social Dynamics, Springer Science & Business Media, Heidelberg, New York, London, s. 227-247.
Belwal, R., 2010, Hypermarkets in the land of Sea, Sand, and Sun: coverage on consumer preferences in Oman, Oxford Retail Digest, Winter 2009-2010, s. 52-55.
Belwal, R., Belwal, S., 2014, Hypermarkets in Oman: a Study of Consumers' Shopping Preferences, International Journal of Retail & Distribution Management, 42(8), s. 717-732.
Ben-Shabat, H., Kassack, J., Moriarty, M., Torres, J., 2015, ATKearney. The 2015 Global Retail Development IndexTM. Global Retail Expansion: An Unstoppable Force, www.atkearney.com [dostęp: 18.11.2015].
Evanschitzky, H., Emrich, O., Sangtani, V., Ackfeldt, A., 2014, Hedonic Shopping Motivations in Collectivistic and Individualistic Consumer Cultures, International Journal of Research in Marketing, vol. 31 (2014), s. 335-338.
Gladwin, I., 2014, The Changing Retail Landscape in Muscat. Developments & Opportunities, prezentacja na konferencji Oman Real Estate Conference - May 2014, www.alnimrexpo.com/orec/download [dostęp: 20.11. 2015].
Mahajan, V., 2012, The Arab World Unbound: Tapping into the Power of 350 Million Consumers, Jossey-Bass, San Francisco.
Al-Moharby, D., Khatib, N., 2007, Oman's Keritsu, Cultural Money Walks, and the Economy, Humanomics, Emerald Group Publishing Limited, vol. 23, no. 1, s. 39-57.
Nydell, M.K., 2012, Understanding Arabs: A Contemporary Guide to Arab Society, Intercultural Press, Boston.
Pappas Funsch, L., 2015, Oman Reborn, Palgrave Macmillian, New York.
The Report: Oman 2015, 2015, Oxford Business Group, www.oxfordbusinessgroup.com/oman-201 [dostęp: 20.11.2015].
Temporal, P., 2011, Islamic Branding and Marketing: Creating A Global Islamic Business, Wiley, London.
Downloads
Published
Issue
Section
License
Copyright (c) 2017 Wydawnictwo UEP
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Lorem ipsum dolor sit amet quam leo, cursus vitae, commodo convallis consequat. Donec pulvinar porta neque, blandit risus commodo sit amet ante. Quisque condimentum. Donec orci interdum euismod scelerisque tincidunt. Maecenas vitae mi. Pellentesque orci vitae nunc venenatis tristique, convallis accumsan, dolor sit amet metus. Curabitur tempor. Phasellus sem. Quisque.
